The brief for this job was to create a clear, concise infographic with clearly-connected steps that illustrate visually how a group of six projects fit together and complement one another.
Key information needed to be accessible and easily understood by the target audience, who may not be familiar with the science, but who definitely understand how a farm functions. Additionally, the client requested that the infographic flowed through an illustration of a working farm.
The challenge lay in creating a farm scene with visible depth, while incorporating the information cleanly and not letting the layout become cluttered.
